This is the essence of White Space in all its glory! The NYC midtown flagship of AllianceBernstein (now AB, see just-prior Re-Name) — a commanding presence indeed — exudes a bold self-confidence that is not without risk: many (most?) of us don’t know what AB is.

I, myself, had to look it up.

05.24.23

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This post is an entry in Creative Toolbox • A Visual Diary where we share reflections — inspirations, insights, fun facts, or tips — gleaned from our spirited journey through the worlds of communication and design.