TRI-TIER STRATEGY FRAMEWORK CONFIGURED TO MEET YOUR NEEDS
Communication By Design services are offered in 3 tiers — each with 9 component parts — delivered separately, sequentially, or all at once. Depending on your situation, tiers can be customized or mix-and-matched. And individual projects can be separated out.
Tier 1: Attract
Foundation identity & top-line message elements that introduce your business, nonprofit, practice, or consultancy
Be found, seen, and remembered — BRAND PRESENCE
Our Basic Brand Launch Kit includes all components listed in Tier 1 bundled as an all-in-one package.
Tier 2: Inform
Elaborating info & images that tell (and illustrate) the story of who you are, what you do, and why it matters.
Stand apart with purpose, clarity, and distinction — BRAND DIFFERENTIATION
Tier 3: Engage
Ongoing campaigns that promote your brand and keep you top-of-mind with clients, prospects, referrers & community.
Build a coalition of allied co-creators — BRAND CONNECTION
Individual Projects
Any component (or set of components) above — including options not yet seen — can be extracted and estimated as a separate scope of work.
