CREATIVE TOOLBOX • GLOSSARY

Unless otherwise noted, definitions are CXD’s or based on those provided by Oxford Languages.

actualize

Make real or put into action.

by design

As a result of a plan; intentionally.

campaign

An organized course of action to achieve a goal.

communication

A process by which information is exchanged.

cultivate

To promote or improve the growth of.

distributed workforce

A team with members dispersed regionally, nationally, and even internationally. Video conferencing, communication platforms, file-sharing portals, online productivity tools, and other technologies enable real-time collaboration among workers anywhere with an internet connection.

dream

A cherished aspiration, ambition, or ideal.

encore career

Work in the second half of professional life that combines continued income, greater personal meaning, and social impact. Source: Wikipedia

enterprise

The ability to think of new and effective things to do, together with an eagerness to do them.

glean

Extract (information) from various sources; collect gradually and bit by bit.

grow

To develop; become better or improved; broaden, extend, or increase: awareness, perspective, performance, influence, scope, reach, size, amount.

incisive

Intelligently analytical and clear-thinking.

intrapreneur

An intrapreneur is an employee who is tasked (often self-assigned) with developing an innovative idea or project within a company. Source: Investopedia

micro-enterprise

Micro-enterprises, as opposed to small and mid-size enterprises (SMEs, see below), are businesses that employ few people, if any at all. Source: Investopedia

mindset

The established set of attitudes held by someone.

multidisciplinary design

Integration of design categories including product (industrial design); environment (urban, architecture, interiors, exhibition, signage); presentation (film, video, slideshow); packaging; print; digital and social media.

promote

Further the progress of (something, especially a cause, venture, or aim); support or actively encourage.

relevant

Appropriate to the current time, period, or circumstances; of contemporary interest.

small to mid-size enterprise (SME)

Also known as a small to mid-size business (SMB), a small to mid-size enterprise (SME) is a company with revenues, assets or a number of employees below a certain threshold. Each country has its own definition of what constitutes a SME. Though small in size, SMEs play an important role in the economy and are generally entrepreneurial in nature, helping to shape innovation. Source: Investopedia

socialpreneur

A person who sets out on an entrepreneurial venture with the intention of addressing social issues and contributing to the common good. Socialpreneurships can be based on a for-profit, not-for-profit, or hybrid model, but revenue is typically used to support operational costs and develop programs to support target markets.

Source: Hubspot Social Entrepreneurship: What It Is and Why Everyone’s Talking About It

synergistic

Acting together. People, groups, or companies working together in a creative, innovative, and productive manner.

value

The regard that something is held to deserve; the importance, worth, or usefulness of something.

values

A person’s principles or standards of behavior; one’s judgment of what is important in life.

value proposition

A simple statement that clearly communicates the product or service benefit you promise to deliver to your customers or clients.

venture

An activity or plan of action, often in business, that involves risk or uncertainty. Source: Cambridge Dictionary

Communication By Design Creative Toolbox