CREATIVE TOOLBOX • NOTES FROM DRYDOCK

Sneak peeks from behind-the-scenes of CXD’s own comprehensive overhaul and brand refresh (circa 2023)

The Making of a Visual Diary

Notes from Drydock post coming soon.

Remembering One Writer

As I launch this CXD “comprehensive overall and brand refresh,” I pause to pay tribute to — and remember with appreciation and gratitude — my original co-creator.

Reaffirming Values

The first step of our updating process was to reassert CXD’s founding principles. Those values that define who I am, and inspire what I do.

What’s In a Name?

While it may be true, philosophically, that a name is no more than an arbitrary label, it is also true, pragmatically, that names DO matter.

A Solopreneur Can Be “We”

As an independent professional, I am one person. Yet I write and talk about my work in terms of “we.” This is not a contradiction.

Why Drydock?

Like a boat in a “dry dock” — a place in a shipyard designed for repairs and equipment upgrades — CXD is in the midst of a comprehensive overhaul.

Communication By Design Creative Toolbox

Visual Diary Reading Room Brandology

CREATIVE TOOLBOX • NOTES FROM DRYDOCK

Creative Toolbox • Monthly[ish] eMemo