A Solopreneur Can Be “We”

July 2022 — As an independent professional, I am one person. Yet I write and talk about my work in terms of “we.” This is not a contradiction.

Communication By Design [CXD] is positioned as “we” because my knowledge and expertise is frequently teamed with the “super-powers” of a network of colleague-partners. And for any given project, an ad hoc group of distributed collaborators can be convened to meet the objectives (and challenges) at hand.

CXD teams have been known to include researchers, writers, editors, social media strategists, event planners, interior designers, filmmakers, animators, composers, audio producers, voice-over actors, sound mixers, illustrators, photographers, 3D renderers, web developers, SEO specialists, fabricators, printers, and more!

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This post is an entry in Creative Toolbox • Notes from Drydock where we share stories of CXD’s own business and brand rebuild during 2022 — and beyond.