Verizon

Thank g** Verizon rebranded after years of the heinous checkmark. According to verizon.com: “the new logo, a red V with a yellow glow, anchors in the name — Veritas (truth) and Horizon (the future).”

New York City

It doesn’t get any bolder than this. Cities benefit from visual identities, and this is New York’s — in its simplest form, on which a multitude of variations are based.

Be the Good

Inspiration for my fellow “On the Sunny Side of the Street” walkers. T-shirts are THE best for spreading your brand and/or message — walking billboard mode! This one with a clever color-emphasis typography design.

Team Attire

A brand (haha) new CXD-color collar for our Chief Experience Office (CXO) and Receptionist just arrived. The idiom “God is in the details” is often attributed to minimalist architect Mies van der Rohe, who probably co-opted the phrase from the ...

Architecture Color

TD Bank green: part-architectural-element-part-brand-signage. This branch — spotted from way afar — is in downtown Burlington.

Loyalty

When I ordered a tent for my recent camping trip, I tried to re-join the REI co-op thinking surely my membership had lapsed. The customer service associate chatted back “thank you for being a member since 1980” as she confirmed my ID#...

Pronouns

Spotted around the corner at our local “thrifting” retailer. Supporting DEI — with a twist.

Global Recognition

The Olympic Games 2024 opened in Paris today. There are very few logos that in and of themselves stand as universally recognizable symbols, and this is one of them. The Olympics rings were introduced in 1913 and made their debut...

Reframe

I am excited to announce a content pivot on Instagram — toward the personal. Here at the Visual Diary, I will continue to share observations related to communication and design. On Instagram, I will repost those diary entries...

Be an Outsider

Love this inspiration that references the brand L.L.Bean but separates “be” and “an” into a directive along the lines of “Just Do It.” With the added double meaning of “outsider” as in outdoor adventurer OR “think outside the box”...

Senseless Loss

Recent challenges notwithstanding, Twitter, the entrepreneurial prodigy, is nothing short of amazing: a global, grassroots communication platform sprung forth from nothing, a joyous brand experience complete with...

ID Evolution

This brand refresh for Tribeca Festival is a joy to behold. I take note (two years after the fact) as this year I made a point to attend at least one screening, which happened earlier this month. Duly impressed with the entire experience, I plan to...

Brand Color

Just as Lyft, T-Mobile, and the Panther are known for pink, Flix is known for green. All FlixBus has to do is paint an urban wall the same color (note the exact match) to mark their space. This one is directly across the street from Moynihan Train...

Simplicity

The ability to simplify means to eliminate the unnecessary so that the necessary may speak.

White Space

White space (and lots of it) is a designer’s best friend. This is CXD’s website favicon, as you can see in the browser tab above.

Small Business Day

Today is National Small Business Day. Here’s to entrepreneurs, socialpreneurs, ecopreneurs — all things “preneur”! Those fearless founders among us who see a better world, a better way, and are doing amazing things to make it happen.

Light

The Kings lost to the Warriors yesterday in Round 1 of the NBA Playoffs, but Sacramento’s “Light The Beam” rallying cry inspired city, team, and fans throughout a winning season. A valiant purple beam shines upward...

Social Responsibility

As the accidental parent of a rescue dog, I was happy to find Doggy Do Good, provider of “pet supplies with a purpose” including these waste bags. Check out the back of the box. Note 1% FOR THE PLANET and that the bags are certified...

Sponsorship

The real inspiration is Keira D’Amato, seen here at Sunday’s World Championship Marathon in Eugene, OR. A 37-y-o old mother of two, Keira is the fastest female American marathoner as of last January. Returning...