Brand Refresh

Well, my post yesterday is outdated as Intuit recently unveiled a brand refresh including a nicely updated logo.

Note no more dots on the “i’s” and the simplified “n” and “u” which are the same if you rotate the artwork 180 degrees.

Intuit says: “Our identity will be expressed through a new Intuit logo, a refreshed core blue color, an evolved visual identity system, and an updated display of our cornerstone brands together with the Intuit brand.”

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This post is an entry in Creative Toolbox • A Visual Diary where we share a daily reflection — inspiration, insight, fun fact, or tip — gleaned from our spirited journey through the worlds of communication and design.