Brand Legacy

Last week I rode the NYC Ferry from East 90th Street to Wall Street and noted this retro logo amidst amazing skylines on both sides of the river.

I was interested to learn that, as of April 12, 2016, this ginormous structure is protected by historic landmark status.

The New York Times writes: “The Pepsi-Cola sign in Long Island City — a dazzling swirl of red curlicue letters that evokes innocent days of summer, heavy industry in Queens, and a spectacular disregard for the waterfront in the mid-20th century — is now an official New York City landmark.”

05.20.22

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This post is an entry in Creative Toolbox • A Visual Diary where we share a daily reflection — inspiration, insight, fun fact, or tip — gleaned from our journey through the worlds of communication and design.