Start With Why: Brand Values
Values reflect the deeply-held beliefs that define our identity, determine our priorities, guide our behavior, and inspire alignment around a common purpose or goal — what we stand for.
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In the Arena
Here in Andalucía (land of bullrings) I’m reminded of the Teddy Roosevelt quote about courage. “The Man in the Arena” is as relevant and inspiring now as it was the
day I read it first.
Values, Vision & Mission
As a forward-thinking enterprise creator, when you start a business, nonprofit, professional practice, or consultancy, you begin with why. Why do you do what you do? And why should anyone care?
Brand Sabbatical
Are you challenged to find the time to devote to strategic visioning, business development, and marketing? It may be time to proactively take the proverbial “bull by the horns.”
Be an Outsider
Love this inspiration that references the brand L.L.Bean but separates “be” and “an” into a directive along the lines of “Just Do It.” With the added double meaning of “outsider” as in outdoor adventurer OR “think outside the box”…
ID Evolution
This brand refresh for Tribeca Festival is a joy to behold. I take note (two years after the fact) as this year I made a point to attend at least one screening, which happened earlier this month. Duly impressed with the entire experience, I plan to…
Start With Why
“People don’t buy what you do; they buy why you do it.”
Remembering One Writer
As I launch this CXD “comprehensive overhaul and brand refresh,” I pause to pay tribute to — and remember with appreciation and gratitude — my original co-creator.
Give Back
One way to observe Earth Day (April 22) is to join an organization like 1% for the Planet. Members donate the equivalent of 1% of gross sales (through a combination of monetary, in-kind, and approved promotional support) directly to…
Simplicity
The ability to simplify means to eliminate the unnecessary so that the necessary may speak.
Photography
CXD recently finished a project featuring this image by Tony Shi (Getty Images). The second time we have used one of his amazing photographs of NYC for this client, a commercial real estate attorney. Check out his work and be inspired!
Light
The Kings lost to the Warriors yesterday in Round 1 of the NBA Playoffs, but Sacramento’s “Light The Beam” rallying cry inspired city, team, and fans throughout a winning season. A valiant purple beam shines upward…
Transit Campaign
I honestly think this colorful station installation campaign promoting Ally bank’s savings account product is brilliant. As is the banking online platform/app itself, where we can create up to 10 “buckets” or things we want to save for…
Brand Color
Just as Lyft, T-Mobile, and the Panther are known for pink, Flix is known for green.
All FlixBus has to do is paint an urban wall the same color (note the exact match) to mark their space. This one is directly across the street from Moynihan Train…
Digital Vision 21
DIGITAL VISION 21 — Business card
Reaffirming Values
The first step of our updating process was to reassert CXD’s founding principles. Those values that define who I am, and inform what I do.