Digital Billboard
Check out this amazing concept! Creator Cosimo Scotucci explains that “Spectrum” is a massive urban-land-art installation that aims to celebrate humanity and the beauty of diversity. Proposed location: Times Square, NYC.
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Reinvention
A friend recently recalled flying to London on TWA, departing from the acclaimed JFK “flight center” (designed by architect Eero Saarinen). This was years ago, well before the airline declared bankruptcy in 2001. TWA ceased to exist…
Imagine a World…
This “vision” statement is exemplary in all regards: clear, concise, compelling, aspiring, relevant. And Airbnb is taking “corporate social responsibility” (CSR) to a new level of “global” as more than 210,000* refugees and asylum seekers…
Accessory
Continuing on the “happiness” track, how could I not be, given this re-usable (sustainable) water bottle with an exhuberant-creature icon in CXD cyan bluetiful! As is often the case, we have multiple design tools in one. It is always a good idea…
Brand Promise
It doesn’t get more basic (and true) than this: Plants Make People Happy. Headquartered on the Lower East Side of Manhattan, The Sill was founded in 2012 and serves “people” in brick-and-mortar stores nationally, and online.
Pattern
Pattern is an element of design as you see here on my favorite tote, created as a branded give-away by Modern Metal.
Founded recently by designer Annie Kantor, Modern Metal offers “laser cut metal grilles and panels for residential…
Sidewalk Sticker • 2
Following up on my post last month where I highlighted the NYC Parks Department sticker on my sidewalk announcing I would get a new tree, New Yorkers will be amazed to learn I actually DID get a tree. Here it is being delivered.
Billboard
Our NYC-focused trend continues with this Times Square billboard inspiring us to take action today!
Color
The Lyft icon definitely jumps out at me from my iPhone screen. So brilliantly bright, bold, and friendly. Launched in the summer of 2012, Lyft just makes it into the category of brands I am calling “new kids on the block” — brands that…
Packaging
I love this Dunkin’ re-name sans “donuts” and the updated identity design too. The stacked version (DNKN at the right side of the cup) is great on mobile. I happen to know as I just downloaded the app to purchase my Zoomer son a gift…
Holiday
January 21 is National Squirrel Appreciation Day! Full disclosure: this “bright-eyed and bushy-tailed” creature — agile, acrobatic & positively action-oriented — is definitely my spirit animal. Holiday and holi-month observation…
Values
Chipotle is known for real food made with real ingredients, and also for “walking the talk” of corporate social responsibility (CSR). Lucky for me, there is a Chipotle just three blocks south on Amsterdam Avenue …
Sidewalk Sticker
Exciting news! I am getting a new tree at 150 West 76th Street. One more added to the 689,227 trees mapped in NYC’s urban forest. Check back soon to see the tree!
Embroidery
I love this thread-illustrated sloth adorning a baseball cap Adam brought back from Costa Rica — a country whose slogan, I now know, is “Pura Vida.” I’m thinking s-l-o-w…
Paint
Black Lives Matter Plaza • Washington, DC
Social Media
“Build (or paint) it and they will come,” is apparently true. Designer Paul Smith’s bright pink building in West Hollywood, CA is a global photo-op & selfie destination. As of today, hashtag “paulsmithpinkwall” brings up 24,749 posts on IG.
Inspiration
“Imagine all the people livin’ life in peace…” Steps away from CXD’s Upper West Side studio (and often on my workout walking route) is Strawberry Fields and Imagine Circle, the Central Park retreat and mosaic tribute to John Lennon.
Technology
Communication tools and platforms today (compared to those at the dawn of my career way back when)…alternate universe, parallel dimension, separate reality? You pick. Without a doubt, an unprecedented time to be living and working!
Photography
During 2021 our brand was growing new wings. It is said a picture is worth a thousand words. This one is from Unsplash “the internet’s source of freely-usable images, powered by creators everywhere.”
Welcome
Introducing Creative Toolbox • A Visual Diary. Join us on LinkedIn, Instagram, or this blog, where we share an occasional reflection — inspiration, insight, fun fact, or tip — gleaned from our spirited journey through the worlds of…