Transparency
An inspiring — and authentic — illustrated tagline from Just Coffee Co-Op • Fair Trade and Organic Coffee. “Justice” is demonstrated through transparent reporting of actual “fair trade” practices.
Entries by admin
Ethical Business Thought Leader, Speaker & Author
Name, brand ID, website, brochure, and print presentation for beCause Global Consulting, Inc.
Real Estate Attorney, Industry Leader & Webinar Host
Brand ID, website, email campaign, blog, LinkedIn profile and posts, and print presentation for a solo practice law firm.
Architect & Furniture Designer
Brand ID refresh, website, and LinkedIn profile for D. A. Hall Architect, LEED AP, and design-build partner of Lang Construction (see above).
Jewelry, Decor & Fine Art Designer
Brand identity, business card, launch announcement email, and original website for Dorian Webb.
B2B SaaS Document Scanning Services
Brand ID & sub-brand IDs, website, animated video, email campaign, LinkedIn profiles & posting, event support, and print presentation for AutoTrieve.
Browser Icon
A browser icon, or favicon, is a small but mighty branding element that appears in browser tabs, history archives, bookmark lists, and text links. I studied these — and more — before I chose one for CXD.
B2B Telecom Expense Management Software & Services
Brand ID, tradeshow booth, sell sheets, and infographics for telecom software startup Comview Corporation.
Organization Fostering Citizen Dialogue Worldwide
Bridge website, past events timeline animation, and action areas image collages for Global Citizens Circle.
Name Extraordinaire
Ring is famous for being rejected by Shark Tank and then selling to Amazon five years later. The company was founded by Jamie Siminoff in 2013 as Doorbot, which he pitched to the “Sharks” that same year. Renamed Ring, the smart doorbell…
Textile Designer for Health & Wellness
Brand ID, website, business & handout cards for Interior Elixir, a leader in the field of the psychophysical effects of color.
Manhattan Chamber of Commerce Business Referral Group
Brand ID refresh, Instagram page set-up & content maintenance, and meeting print support.
Start With Why: Brand Mission
Mission is our proactive role in driving our vision forward through a business, nonprofit, professional practice, or consultancy, in keeping with our values — what we intend to do.
In Search of Vision
There are myriad approaches to defining a vision, and all start necessarily with self-reflection. As I work on CXD’s, here are some questions I asked (am asking, will always be asking) myself.
Defining Values
Values definition is essential for any business or organization — micro or macro, start-up or established, for-profit or not — and there are many ways to do it. Here’s how I got started with CXD’s.
Start With Why: Brand Vision
Vision is how we passionately imagine our idea, product, service, expertise, world, or life at its potential best, or believe it can (and should) become — the change we want to be.