Entries by admin
Fractured Portrait
At the entrance to the American Visionary Art Museum, Baltimore. Can you find my eye? Hint: right in the middle. Holding to our center in a divided, chaotic world is certainly the task at hand.
La Marca
La Marca. Definitely a nicer way to say “the brand.”
Blue Sky
I am going with Blue Sky. The expression “blue sky” refers to imaginative, expansive thinking without constraint. Like with brainstorming, we are not held back…
Cancer Research Advocate & Information Portal
Brand ID, website, and Facebook refresh for ACKC, a nonprofit advocate for kidney cancer research funding.
Just Say No
Sometimes Communication By Design speaks for itself.
Subtle Beauty
A demonstration of glorious restraint spotted in Spain. Minimalist typography designed with the double “s” in mind. Letterspaced to perfection. PICASSO capitalized and bolded for emphasis.
Sustainability Lecture Series & Certificate Program
Brand ID, promotion, and event support for a Columbia Business School Alumni Club’s “Making Green From Green.”
Urban Farming, Food Security & Nutrition Educator
Brand ID, website, and fundraising & event support for nonprofit startup Teens for Food Justice.
New York City
It doesn’t get any bolder than this. Cities benefit from visual identities, and this is New York’s — in its simplest form, on which a multitude of variations are based.
Custom Builder & Furniture Designer
Brand ID refresh, website, email campaign, and LinkedIn profile for Lang Construction, LEED AP, and design-build partner of D. A. Hall Architect (see below).
Pronouns
Spotted around the corner at our local “thrifting” retailer. Supporting DEI — with a twist.
Be the Good
Inspiration for my fellow “On the Sunny Side of the Street” walkers. T-shirts are THE best for spreading your brand and/or message — walking billboard mode! This one with a clever color-emphasis typography design.
Light Sculpture Exhibition at Takashimaya
Exhibition catalog for installation of Akari Light Sculptures by Isamu Noguchi, leading 20th-century sculptor & designer.
Team Attire
A brand (haha) new CXD-color collar for our Chief Experience Office (CXO) and Receptionist just arrived. The idiom “God is in the details” is often attributed to minimalist architect Mies van der Rohe, who probably co-opted the phrase from the …
Medical Records Privacy Advocacy Working Group
Brand ID and website for (Protecting Reproductive Information Via Advocacy on Technology and Electronic) PRIVATE Medical Records.
Child-Centered Divorce & Separation Support
Brand ID, website, fundraising & event support , and print presentation for nonprofit startup FamilyKind.
Loyalty
When I ordered a tent for my recent camping trip, I tried to re-join the REI co-op thinking surely my membership had lapsed. The customer service associate chatted back “thank you for being a member since 1980” as she confirmed my ID#…
Certification
Third-party certification is one way to build credibility and trust in a brand. B Corporation a private certification of for-profit companies regarding social and environmental performance, conferred by B Lab, a global nonprofit…