• Site dimensions expanded to take advantage of current technology and display effectively on mobile. Full-width images and color fields add impact, and multiple call-to-action blocks draw viewers deeper into the site
• Action area icons and blurbs were added to summarize the organization’s mission
• A new section “News Updates” summarizes recent developments regarding kidney cancer causes and treatment
• 3 new blogs include: “Main,” “ACKC Investigates,” and “Therapeutics Updates” with compelling imagery and attractive data tables. “Main” is displayed as an animated slider on the home page to sequentially introduce 10 topics and posts
• The brand color and symbol — a bright green activist ribbon — and the supporting color palette remain unchanged

Positioning, design, and content are up-to-date and relevant to attract, inform, and engage ACKC’s stakeholders: patients, caregivers, activists, policymakers, and donors.