Services

Communication By Design services range from
single consultations, to an initiative or set of projects
based on your specific requirements, to full-fledged
branding and marketing programs.
We provide…

Communication Strategy Qualitative market and competitor research; identification of target audiences; articulation of stakeholder priorities; definition of avenues of communication and deliverables mix; planning, budget, and schedule

Brand Development  Trend and innovation research; definition of brand values, attributes, and experience; overall identity, look and feel; and use guidelines to manage consistent application across all media

Messaging  Naming; taglines, business descriptors, and value propositions; message hierarchy from aspirational to practical; product or service features and benefits; copywriting and editing

Content and Inbound Marketing  Strategy, planning, research, writing, and illustration for email newsletters and announcements, white papers, blogs, Facebook, and other social networks that keep your brand top of mind and tip of tongue

Multidisciplinary Design  Communication deliverables spanning multiple environments, applications, and media including:

  • Corporate ID and print collateral
  • Digital, interactive, and social media
  • Environmental graphics and signage
  • Exhibitions, tradeshows, and events
  • Interior design and showrooms
  • Packaging and presentation

Illustration  Photography art direction; stock image search and curation; icons, symbols, and information graphics

Execution  Deliverables implementation and distribution; project management, budget, and schedule; vendor coordination; and project documentation

Evaluation  Performance metrics and ROI integration; user experience evaluation and surveys; project feedback directed towards future refinement and continuous improvement